Force Field Analysis

Track the forces at work as your company absorbs a change after a decision

When you're trying to make a decision, it can be helpful to do a force field analysis. This will help you to understand the situation better and figure out what the best course of action is.

Force field analysis was created by Kurt Lewin in the 1940s. Lewin originally used it in his work as a social psychologist. Today, however, it is also used in business, for making and communicating go/no-go decisions.

The idea behind force field analysis is that situations are maintained by an equilibrium between forces that drive change and others that resist change, as shown in figure below. For change to happen, the driving forces must be strengthened or the resisting forces weakened.

The tool is useful for making decisions by analyzing the forces for and against a change. This will help you to understand the situation better and figure out what the best course of action is.

When you're doing a force field analysis, there are a few things to keep in mind. First, you need to identify the problem that you're trying to solve. Second, you need to identify the forces for and against the change. And third, you need to figure out how to strengthen the driving forces or weaken the resisting forces.

Once you've done this, you'll have a better understanding of the situation and you'll be able to make a more informed decision.

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More from the playbook:

Cynefin Framework

Identifying domains to take a situational approach to decision making

Bounded Rationality

Why we often only make choices that are satisfactory, not optimal

Rumsfeld Matrix

Confidently understand your blindspots through defining known and unknown risks

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